The Society of American Florists (SAF) is the association that provides marketing, government advocacy, industry intelligence and best practices information for all participants in the U.S. floral industry.
Wholesale Florist & Florist Supplier Association is a dynamic business organization uniquely positioned to provide our more than 840 members with the information, services and support you need to remain competitive in today's constantly changing market.
Florists' Review is the oldest and largest trade publication in the floral industry and the industry’s only independent monthly magazine for the retail/wholesale market. It is widely read in the United States and in more than 80 countries abroad by retail florists, wholesale suppliers, growers, manufacturers and students.