| SEPTEMBER, 2006 |  |
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Tips, Tricks, & Trends Smart Consumer Marketing The demand for knowledge is more relevant today than ever. Consumers want to be educated. They don’t only want to know how to turn on their computer, but how it works as well. Consumers educate themselves about the contents and ingredients in the food they buy. The same goes for flowers. Educating the consumer on variety names of flowers in the arrangements is important and how to take care of the fresh floral so it lasts longer. |
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Some suggestions for consumer education is a follows:
CARE TAGS Many retail florists do include care tags with arrangements, but the tags have limited information on them. A suggestion would be to create care tags that are specific to each arrangement. This might be time consuming, so make a format on your computer that will have most of your floral combinations and care instructions. Print a few batches at a time on cardstock, or ready made labels and attach to your arrangements. A good example would read. “This arrangement consists of safflowers (Carthamus), butterfly weed (Asclepias), black-eyed Susan (Rudbecka) and broad croton (Codiaeum) leaves. The water has been treated with Aquaplus...the difference is clear® to ensure the flowers are nourished while keeping the water fresh and clear. For best results mix additional Aquaplus...the difference is clear according to package directions. Be sure to add solution as the water level is depleted. Enjoy your fresh flowers. PHONE CONVERSATIONS Sell emotion and talk in terms of flower types while on the phone with your customer. Instead of offering a generic fall centerpiece, suggest something more personal. “The holidays are such a festive time. You’ll want your arrangement to look warm and inviting to family and friends. May I suggest a slightly rustic arrangement with cockscomb, persimmons, red hibiscus buds and autumn hued roses? These flowers are also are known for a longer vase life.” Your customers will appreciate the extra attention to detail and the personal level of communication that will keep them coming back to your store for future floral needs. |
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Seasonal Silks & Drieds Opportunities Abound
Halloween generates over three billion dollars in consumer retail sales (National Retail Federation). According to SAF, 29 percent of floral dollars spent at Halloween are spent on artificial and dried products. This market opportunity is not to be ignored and Syndicate Sales can help! Did you know Syndicate Sales has a complete line of floral care and design product especially created for silk and dried florals? |
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Everlasting Elegance ® – Create the illusion of a fresh floral arrangement with Everlasting Elegance, the clear compound that hardens to hold your silk arrangements permanently in place…in what appears to be, fresh, wet water! Available in 12 oz, 48 oz and bulk pack.
Wonder Water ® – A clear, removable compound, gelatinous in nature – looks like clear, clean water but strong enough to firmly hold your artificial arrangement in place. Easy to remove! If you need to modify a design, simply pull out the stems and remove the Wonder Water gel. Use your vase and artificial flowers over and over again. Available in 7 oz, 32 oz and bulk pack. Victoria ’s ® Dried Flower Cleaner - This product gently cleans dried flowers and foliage so they look new again and will help protect against brittleness and shattering . It is easy to use – just spray it, no wiping required. Available in a 10 oz aerosol. Silica Gel – The most drying power on the market! Transform your favorite fresh flowers in to beautiful, long-lasting arrangements. Silica Gel drying crystals are easy to use, faster than air drying and offer more consistently beautiful, natural looking results. The crystals are specially formulated so they can be used over and over again. Available in 18 oz, 24 oz, 60 oz and 72 oz. Call your wholesaler today to place an order or to learn more about these products. Have a wonderful fall season! |
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| WHAT’S NEW New Metallic Fall Colors Kokomo , Ind. (August 10, 2006)— This fall, liven up your centerpiece with new colors in the shape of a designer urn, pedestal bowl or compote from Syndicate Sales. For a limited time, the 5” Pedestal Bowl (no. 85-24-179AF) and 4 ¾” pedestal compote (No. 86-18-179AF) copper/moss metallic assortment, will be available for your fall collection. These copper and moss colors coordinate well with any autumn arrangement. The pedestal bowl and compote come with 12 free bricks of Aquafoam®.  The antique brass designer urn, comes in two sizes, 9 1/2” (No. 81-06-175AF) and 7 ¾” (No. 80-12-175). The antique brass color is also an alternative for sympathy arrangements. The quality containers coupled with the metallic covering provide for a product with a high perceived value. By ordering a case of the No. 81-06-175AF, three Super Size Aquafoam® Bricks are yours free.  Metallics are all the rage this season and predicted to be strong through 2007. Be sure to ask your wholesaler about these trend colors. |
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| Coordinating Autumn Glass
Kokomo , Ind. (July 1, 2006)— For a limited time, Syndicate Sales is offering both frost and translucent colored autumn glass. The ever popular Garden Collection® Milk Jug and Gathering vases come in three fall frost colors. Saffron, thistle and wheat frost are three colors that make any home feel warm and festive during the autumn months. Fill the 9” Milk Jug Bouquet Vase (No. 4016-12-264) with sunflowers, fresh or dried. The 8” Milk Jug Vase (No. 4048-12-264) is perfect for larger arrangements. The two gathering vases, 6 ½” (No. 4102-12-264) and 8” (No. 4110-09-264) work well as add on purchases to pre-designed bouquets. Coordinating translucent tapered squares are offered in two sizes, 8 ½” (No. 3367-12-164) and 9” (3368-12-164. Each vase is individually handblown and certain to brighten any room with its bold color. Also being added to the fall line is the best selling and unique 12” Bud Vase Assortment (No. 3371-24-119). The particular assortment will be offered year round in saffron, thistle, wheat and amethyst. These fun and artsy shapes spice up any display space and are a sure winner with customers. All Syndicate Sales product can be viewed online at www.SyndicateSales.com and is available on a drop ship to your store basis. Call your wholesaler to order or for more information. |
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All the products shown in this newsletter and much, much more can be found in the Syndicate Sales online catalog.
Click here to browse. |
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