NOVEMBER, 2006  
 
Tips, Tricks, & Trends
Ruby Glass is Festive and Practical for the Holidays

By: Danielle Messersmith

No other color expresses the feeling of Christmas and Valentine’s Day better than ruby. Be sure to jump on the trend band wagon and stock up on ruby vases for the holidays. Syndicate Sales is offering a wide variety of ruby vases that will fill all of your customers’ holiday needs.

When promoting arrangements in ruby vases around Christmas time, remind your customers what a great deal they are getting. Not only are they buying a vase for Christmas, but the same vase can be used again for a Valentine’s arrangement. In fact, you could even incorporate a clever, yet easy and affordable marketing promotion that will help garner future sales. Offer a 10 percent off on the next arrangement coupon to customers who buy ruby vase arrangements in December. Not only are you helping the customer save money, but you are locking in sales for Valentine’s Day as well.

Ruby Assortment Makes Creative Statement
Want to suggest something creative and new for Valentine’s Day? Syndicate Sales 12” Bud Vase Assortment in ruby (No. 3371- 24-13) says “I Love you”. Tell someone how special they are with a vase from this unique single stem bud vase assortment.
Ruby Vases in Time for the Holidays
Stock your shelves for the Christmas and Valentine’s Day rush. Syndicate Sales has made best selling vases available in ruby, the most popular color for the two biggest floral holidays. Roses will look beautiful in the 9” Rose Vase (No. 4150-12-13) and 9 3⁄4” Victorian Vase (No. 4219-06-13). Tapered squares make great add on sales and bring a modern punch to any arrangement. Two sizes are available, 8 1⁄2” (No. 3367-12-13) and 9” (No. 3368-12-13).
Rose Frost Vases in time for Valentine’s Day
Nothing says Valentine’s Day more than a pink vase with a beautiful arrangement. Syndicate Sales is offering three hand-blown square vases for a limited time that will be sure to make a big impression. The 7 1⁄2” Square Bud Vase (No. 3366-24-286) 8 1⁄2”Tapered Square (No. 3367-12-286) and 9”Tapered Square (No. 3368-12-286) look elegant in rose frost. Order soon so you don’t miss out on these chic and trendy Rose Frost Vases in time for Valentine’s Day.
Square Ruby Vases Offered Year Round
These square vases and votives are available year round and are perfect for the upcoming holidays. Four best-selling sizes are currently offered. The 2” votives are perfect for trendy votive holders (No. 3062). The 4” square (No. 3064) and 5” square (No. 3065) lead the eye up to the 8 3⁄4” rectangle vase (No. 3069). Pick a size for your arrangement, or use all four together for a table top display incorporating candles and fresh floral. The ruby color makes it easy to hide the mechanics. Upgrade your next holiday gathering or special event by incorporating these new square geometrics.
Call your wholesaler to order. For more information on this product please contact Syndicate Sales at customerservice@SyndicateSales.com or (800) 428-0515.

What's New
Black, Red and White Reception Vases

Syndicate Sales has extended its popular new reception vase line to include a new assortment just in time for Valentine’s Day. The assortment comes in two sizes (6 1⁄2” No. 3373- 12-269 and 9” No. 3374-06-269) and three colors: red, white and black. These vases are perfect for a classic, traditional look while still offering modern and curvy lines. The colors are right on target for Valentine’s Day and can easily be used throughout the year. Don’t forget the big Texas Hold ‘Em craze currently spreading across the country – the colors work great for poker fans!

Syndicate Sales Wants to Hear from You!

Send us an article about what is going on in your store. Anything goes– how you market for special events, how customer service relations are handled, special promotions, or any other area you feel your shop excels at.

Syndicate Sales believes it is important to hear from our customers and intends to use this section as a way to share success stories and tips with the floral industry.
Philanthropy
Syndicate Sales Helps Raise Breast Cancer Awareness


Syndicate Sales, Inc. successfully raised over double our goal in the month of October for the Susan G. Komen Foundation. Syndicate’s offices were draped in pink decorations and contests among the employees were held in support of the cause.
 

All the products shown in this newsletter and much, much more can be found in the Syndicate Sales online catalog. Click here to browse.
COPY EDITING
Danielle Messersmith PHOTOGRAPHY Tony Frederick, CS Kern