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Tips, Tricks & Trends - Grandeur Line Offers Versatile Use Summer time is full of wedding, reunion, graduation and anniversary celebrations. These events generate volumes of memories your customers will treasure for years to come. Enhance those memories with the floral and specialty containers you provide for the event. Syndicate’s Grandeur line offers a wide choice of high end specialty containers. Grandeur is generously sized, European, hand-blown glass that makes a big statement at the event and works well as home décor after the event. The containers are packed one piece per case and have high perceived value due to design, quality and strong propensity toward after event use. |
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The Grandeur line can be used as centerpieces, candleholders, or floor displays.
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What's New - Classic Shape Offers New Color Kokomo , Ind. (Feb. 1, 2006)—Syndicate Sales has done it again! The commonplace becomes refreshingly new with the addition of smoke color glass to our oval vases. These well-proportioned offerings are available in 4” ( No. 3381-12-09-clear; No. 3381-12-147-Smoke), 8” ( No. 3382-08-09-clear; No. 3382-08-147-Smoke), and 12” ( No. 3383-04-09-clear; No. 3383-04-147-Smoke). The 4” vase comes in case quantities of 12, the 8” in cases of eight, and the 12” in cases of four. The narrow depth of the oval makes it an attractive option where space is limited, such as on a sofa table, mantle or on a vanity. The smoke color is a subtly understated accent, neutral enough for any décor. The style of these vases makes them not only beautiful when presented with floral arrangements, but they are sure to be an eye-catching gift idea as well. All Syndicate Sales product can be viewed online at www.SyndicateSales.com and is available on a drop ship to your store basis. Call your wholesaler to order or for more information. For more information on this product please contact Syndicate Sales at customerservice@SyndicateSales.com or (800) 428-0515. |
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| RETAIL SPOTLIGHT First Quarter Winner Each quarter Syndicate Sales draws a name from all retailers that respond to The Question of the Month. The winning store for the first quarter is Elegant Creations & Celebrations Florists located at 1103 East Tropicana Avenue, Las Vegas, Nevada. The store’s owner and lead designer is Caroline J. Rohrer. Caroline was delighted to be the winner of free Syndicate product. She had this to say about her shop… “If someone takes the time to walk in or call us on the phone, they are to be treated as if they were in our home.” This is the motto Caroline Rohrer uses to describe her store, Elegant Creations & Celebrations Florists (which was named by her daughter). Rohrer bought the full service, 1200 sq. ft., Las Vegas, NV store in 1993 and has been in the floral industry for almost 35 years. She works with her husband, who keeps the books, while she designs,and handles the marketing, buying and selling. Because Elegant Creations & Celebrations is in Las Vegas, Rohrer says 25 percent of her walk-ins are tourists. Those tourists are treated the same as local customers, and never leave the store with out being handed a business card. “If they are going to someone’s home for dinner or a visit, eventually they will send flowers.” Another big floral seller for Las Vegas is weddings. “I have not met about 60 percent of my brides,” said Rohrer. This is due to brides ordering their floral off the internet. Elegant Creations & Celebrations provides flowers for 300 to 350 weddings a year. Rohrer’s shop was featured on the Travel Channel for “The Once Upon a 100 Weddings,” which took place on June 9, 2005. The show followed a couple around and recorded everything they needed for their wedding. Elegant Creations & Celebrations was one of two florists that provided flowers for the event. Rohrer is a member of Teleflora, SAF, The Association of Bridal Consultants and a founding member of the Advisory Board for the floral department of the Community College of Southern Nevada. Rohrer also teaches floral design through the continuing education department at the University of Nevada, Las Vegas. |
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| Syndicate Sales Wants to Hear from You! Send us an article about what is going on in your store. Anything goes - how you market for special events, how customer service relations are handled, special promotions, or any other area you feel your shop excels at. Syndicate Sales feels it is important to hear from floral industry users and intends to use this section as a way to share success stories and tips with the floral industry. The winning shop will have their article printed and receive a free case of product courtesy of Syndicate Sales. |
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| Syndicate Sales Has A New Web Site Kokomo, Ind. (April 10, 2006)— True to their desire for continuous improvement, Syndicate Sales is pleased to announce the launch of a newly redesigned web site. The new web site is easy to navigate, aesthetically pleasing and chock full of useful information. Log onto www.SyndicateSales.com to see frequently updated new products and access the Syndicate Sales catalog and other marketing materials page by page. You can also read the monthly eNews and learn more about the company by taking a virtual tour! Additionally, you will find useful floral industry information such as a holiday calendar and flower guide by month. The “members only” section will be available soon providing even more value and information to customers. For more information, contact Syndicate Sales at customerservice@SyndicateSales.com or (800) 428-0515. |
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All the products shown in this newsletter and much, much more can be found in the Syndicate Sales online catalog. Click here to browse. |
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