How many flowers do you throw away everyday because they are too short, broken, or just not quite perfect? You don’t have to throw them out. You can actually use these flowers to create sales and increase profits!

Fill a small cooler bucket, container or vase with preservative solution and place it near your design work station. We’ll call this your “eclectic bouquet bucket.” Throughout the day put those mis-cuts, short- stems, or odd pieces into the container.

At the end of the day, transform those flowers from the eclectic bouquet bucket into sellable merchandise – mini bouquets! Mini or petite vases are a perfect solution for the left over stems. You can find several options from your hard goods supplier ranging from 3-5” in height and generally having about a 2” opening. The No. 4014 garden miniature assortment is just one suggestion that can make any mini bouquet look beautiful. You will be surprised at how many mini bouquets you can make while you watch your profit grow.

Mini-bouquets are perfect as a single display in your cooler or even on end-caps (instant pick-up sales!) at the register. With the spring holidays just around the corner, mini bouquets offer the perfect quick gift that is affordable, transportable, and easy to purchase. Additionally, the mini bouquets make sense as a single purchase or purchased in multiples. They look great alone and make quite a statement when grouped together on a table.

As a father of three, a trip to the grocery is not uncommon as an outing. I can almost guarantee we will be heading to the local store the week of Mother’s Day. Not only will I need to pick up some flowers and a card, but all three of my children will definitely be thinking of what to give mom. The mini bouquets are perfect and will not cost dads an arm and a leg to let each kid buy their own floral arrangement.

This is an idea you can implement today. It makes sense, saves money and creates a value for your customers! Turn your throw-aways into the perfect mini bouquet for all spring occasions.

Reception Vase Makes for a Great Administrative Professional Day Vase

Kokomo , Ind. (Feb. 1, 2006)—Syndicate Sales now offers a fun new shape in 6-1/2” and 9” heights and four bold colors! The 6-1/2” Reception vase comes in cases of 12; either all clear (No. 3373-12-09), or an assortment of six Lime, and two each of Aqua, Yellow and Orange (No. 3373-12-248). The 9” Reception vase comes in cases of six; either all clear (No. 3374-06-09), or an assortment of three Lime and one each of Aqua, Yellow and Orange (No. 3374-06-248).

The Reception vase is made of a two-layered glass, so there will never be a worry of the color chipping nor fading. The substantial body serves as an ample water reservoir, and then it abruptly narrows at the choke, requiring fewer flowers, and making arranging a snap! The bold color choices will instantly bring energy and light to any event or space.

All Syndicate Sales product can be viewed online at www.SyndicateSales.com and is available on a drop ship to your store basis. Call your wholesaler to order or for more information.

For more information on this product please contact Syndicate Sales at customerservice@SyndicateSales.com or (800) 428-0515.

RETAIL SPOTLIGHT

Syndicate Sales Wants to Hear from You!

Send us an article about what is going on in your store. Anything goes– how you market for special events, how customer service relations are handled, special promotions, or any other area you feel your shop excels at.

Syndicate Sales feels it is important to hear from floral industry users and intends to use this section as a way to share success stories and tips with the floral industry.

The winning shop will have their article printed and receive a free case of product courtesy of Syndicate Sales.
Send your stories to modell@syndicatesales.com.

IN REMEMBERANCE ON MOTHER’S DAY
Sympathy Solutions
By: Marla O’Dell
Director of Products and Purchasing

Although it is the season for Easter and Mother’s Day, it is important to remember that not all customers are buying for those occasions. People will still be in the market for sympathy arrangements and some may even be buying arrangements for the holidays and to remember their loved ones and mothers. Everyone wants to personalize their sympathy and remembrance arrangement in their own way. As a retail florist you are an integral part of making that happen. As a hard goods manufacturer our job is to be sure to provide you with the foundation products to make that happen.

Syndicate Sales can truly be your one stop shop for all your sympathy and remembrance needs. From glass vases to plastic urns to casket saddles to floral foam (Aquafoam ®), Syndicate has what you need. Whatever your customer’s desire, or the funeral home or cemetery’s requirements, we have the product to get your arrangements off on the right track. Additionally, with so many diverse products available, it is really easy to hit Syndicate’s minimum order quantity of 100 cases to be eligible for drop shipments direct to your shop. Just ask your wholesaler for details.

We know sympathy work is virtually impossible to plan for, so our products are often designed to be multi-functional. For example, our #80, 81, 83 and 84 Designer Urns work equally well for weddings and our new #87 Trinity Vase goes easily from tableside to the cemetery!

Spring time is a time for warmth, new beginnings and celebrations– a perfect time for flowers. Guide your customers to flowers to celebrate and to remember their loved ones.

Be sure watch for our mini catalog this spring for the latest sympathy products. You can also log onto www.SyndicateSales.com to view all of Syndicate’s products and even get some design ideas.

All the products shown in this newsletter and much, much more can be found in the Syndicate Sales online catalog. Click here to browse.
COPY EDITING Danielle Messersmith PHOTOGRAPHY Tony Frederick, CS Kern